A true set and forget solution for anyone who is struggling with conversions on social platforms. We started seeing results within 2 days after seamlessly migrating visitors out of the In App Browser and noticed a sizeable uptick in conversion rate.
Meta Ads ROAS Calculator
Calculate your current Facebook and Instagram ads ROAS from revenue and ad spend. Then explore an optional native browser routing scenario.
1. Calculate current ROAS
Attributed Facebook and Instagram ad revenue, in USD.
Use ad spend for the same month and attribution window.
Your current ROAS
You generate $2 in revenue for every $1 spent on Meta ads.
- Monthly revenue
- $100,000
- Monthly ad spend
- $50,000
$100,000 ÷ $50,000 = 2x ROAS
You could generate $6,000 in additional monthly revenue with native browser routing for Meta ads.
Compare Native Browser RoutingStep 2 · Optional scenario
Compare Native Browser Routing
Use visits and average order value for the same month as step one. Your baseline conversion rate is calculated from the revenue you entered; ad spend stays unchanged.
Your monthly Meta ad traffic
visits
Visits to your website from Facebook and Instagram ads.
%
The share of visitors who open your site in Chrome or Safari after implementing InApp Redirect on your site for Meta Ads.
How much a customer spends per order, in USD.
Estimated additional monthly revenue6% more revenue from the same visits
- Monthly ad spend (unchanged)
- $50,000
- Current ROAS
- 2x
- Scenario ROAS
- 2.12x
- Baseline conversion rate from your revenue
- 2%
- Current monthly revenue
- $100,000
- Visitors redirected To Native Browser (30% success rate)
- 30,000
- Revenue with InApp Redirect
- $106,000
- Additional orders per month
- ~120
20% improvement
We’ve generally observed a 20% improvement in conversion rates when visitors open links in Chrome or Safari. Results may vary from brand to brand.
| Metric | Instagram/Facebook | Chrome/Safari |
|---|---|---|
| Share of visits | 70% | 30% |
| Visitors | 70,000 | 30,000 |
| Conversion rate | 2% | 2.4% |
| Orders Visits × conversion rate | 1,400 | 720 |
| AOV | $50 | $50 |
| Revenue Orders × AOV | $70,000 | $36,000 |
| Total with InApp Redirect | $106,000 | |
| Less current revenue | $100,000 | |
| Additional monthly revenue | $6,000 | |
How this estimate works
Assumes redirected visitors convert 20% better than your current rate—2% becomes 2.4%. Visitors who stay in the in-app browser keep their current conversion rate. The redirected conversion rate is capped at 100%.
Additional revenue = redirected visits × increase in conversion rate × average order value.
This is a revenue estimate, not a guaranteed result or profit calculation. It excludes subscription fees and assumes the same traffic, ad spend, and order value.
Customer stories
The results speak for themselves.
Brands, Creators and Influencers use InApp Redirect to turn high-intent social traffic into journeys that feel faster, convert better, and measure cleanly.
We saw the difference in the first week. Our Instagram traffic finally reached the browser experience we had actually designed—and checkout completion moved with it.
Maya Patel
Marketing Manager
InApp Redirect removed a layer of friction we had almost accepted as normal. The setup was simple, the impact was measurable, and our attribution is far more reliable.
Daniel Kim
Performance Marketing Lead
Our paid social journey now feels like one continuous experience. Customers land where they expect to, payments behave properly, and the team spends less time debugging edge cases.
Sofia Martinez
Ecommerce Director
The best part is how invisible it feels to the customer. Behind the scenes, though, it has helped us recover high-intent sessions we were previously losing.
Ethan Brooks
VP Digital Marketing
We launched it across creator campaigns in an afternoon. Cleaner journeys, cleaner data, and a noticeable lift in the traffic that actually made it to product pages.
Aisha Rahman
Growth Partner
For a small team, anything that improves conversion without adding operational overhead is a win. This has become a quiet but essential part of our acquisition stack.
Noah Williams
Founder
We were investing heavily in Meta, but the post-click experience was letting us down. Redirecting into the right browser gave that traffic a much better chance to convert.
Olivia Chen
CMO
The rollout was refreshingly straightforward. Within days, our team had better visibility into customer journeys and fewer reports of broken payment sessions.
Marcus Johnson
Product Lead
Our affiliate links finally open where customers want them to. That tiny shift made the whole journey feel faster, more trustworthy, and much easier to complete.
Priya Shah
Marketing Director
It solved a problem that sat between marketing and product for months. Now both teams can focus on improving the journey instead of explaining where it breaks.
Liam Carter
Director of Product & Growth
The conversion lift mattered, but the customer experience mattered just as much. People now get the fast, familiar browser flow our brand promises everywhere else.
Amara Okafor
Customer Experience Lead
One clean implementation replaced a collection of workarounds. It is simpler for our team and noticeably smoother for every visitor arriving from social.
Jack Miller
Marketing Manager
Connected product suite
Put Your ROAS Calculation Into Action
Explore native browser routing and choose the setup that fits your campaigns.
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For creating supported YouTube app-opening links to share in bios, Stories, emails, and DMs.
Explore YouTube App OpenerDomain Setup
For brands that control their website and want site-wide traffic to open in Chrome or Safari.
Explore Domain SetupSmartLink
For links to destinations you do not control that should open in the user's native browser.
Explore SmartLinkLink in Bio
For one branded profile page that routes every child link to a better destination.
Explore Link in BioDeep Link
For opening supported mobile apps directly from social, creator, and campaign traffic.
Explore Deep LinkApp Opener
For identifying supported app destinations and creating a direct app-opening journey.
Explore App OpenerInApp Redirect
Explore the platform and find the right browser-routing or app-opening solution for your traffic.
Explore InApp RedirectImprove Meta Ads ROAS
Explore native browser routing for Meta ads and estimate your additional monthly revenue.
Improve Meta Ads ROASPricing
Compare plans, features, and usage limits for your traffic.
Compare plans and pricingUse Cases
Find the right setup for your audience, campaign, and destination.
Explore all use casesCampaign Guides
Explore practical guides to improve the journey after a social ad click.
Explore BlogsDiscover more with our blogs on InApp Browsers
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