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Shubham

Shubham Saurabh

Co-founder & CEO

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Quick Answers

What are deep links and why are deep links important for mobile conversions?

Deep links send users directly into the right native app experience instead of a slow browser flow. This helps preserve intent, reduce friction, and improve attribution from social and creator traffic.

What are deep links?

Links that open a specific destination inside a mobile app such as Amazon, Spotify, YouTube, or WhatsApp instead of just opening a webpage.

Who should use deep links?

Deep links are useful for ecommerce brands, affiliates, creators, music marketers, travel companies, and any team sending mobile users toward app-native destinations.

How do deep links help?

Deep links shorten the path to conversion by taking users into a trusted app context while also bypassing in-app browser limitations on platforms such as Instagram, Facebook, and LinkedIn.

When should you use deep links?

Use deep links when you want users to land directly inside a specific mobile app such as Amazon, Spotify, or YouTube instead of first opening a website in an in-app browser.

Fit Check

Best For / Not Ideal For

Deep Links are the right fit when the destination should open inside a mobile app, not just in a browser.

Best For

  • Campaigns where the ideal destination is an installed app such as Amazon, YouTube, Spotify, or WhatsApp.
  • Mobile-first journeys where fewer steps to the app lead to better conversions.
  • Creator, affiliate, ecommerce, and content flows that benefit from direct app opening.

Not Ideal For

  • Traffic that should stay on a normal website in Safari or Chrome.
  • Brands that need a site-wide solution for every page on their own domain.
  • Campaigns where the destination app is not the primary conversion experience. Use Domain Setup