If you control your website, Domain Setup offers eligible Instagram and Facebook visitors a consent-based path to an external browser, such as Safari or Chrome, across your site.
Quick Answers
Domain Setup offers eligible Instagram and Facebook visitors a consent-based route to an external browser. Test the impact on your own website; conversion improvements are not guaranteed.
Domain Setup allows you to integrate InApp Redirect directly into your website so that eligible visitors arriving from Instagram and Facebook can consent to opening an external browser instead of remaining trapped inside restrictive in-app browsers. Once enabled, the experience works across your entire domain without requiring any changes to individual campaigns, ads, or landing pages.
Domain Setup is designed for ecommerce brands, D2C companies, and performance marketing teams running Instagram and Facebook campaigns at scale. It is ideal for businesses that want to improve conversion rates, preserve attribution, and create a smoother post-click experience for every visitor coming from Meta traffic.
You add the lightweight, asynchronous InApp Redirect pixel or script to your website's <head> section once, and it automatically detects visitors arriving from Instagram and Facebook in-app browsers. On supported journeys, visitors can choose to continue in an external browser. Test parameters, sessions, checkout, and measurement in each intended environment.
Choose Domain Setup when a significant portion of your traffic comes from Instagram and Facebook ads and you want eligible visitors to have a consent-based external-browser option. It is ideal for brands looking for a domain-wide solution that opens traffic in native browsers without creating separate smart links for every campaign, ad set, or landing page. If improving conversion rates, attribution accuracy, and ROAS from Meta traffic is a priority, Domain Setup is the recommended approach.
Fit Check
Domain Setup is the strongest fit when you control the website and want Instagram and Facebook traffic to open in native browsers across the whole domain.
Domain Setup installs the InApp Redirect script directly on your website. On supported Instagram and Facebook journeys, eligible visitors can choose to continue in an external browser.
If you want to open individual links in an external browser, SmartLink is the better option.
Who should use Domain Setup?
Ideal for brands, ecommerce sites, influencers, and advertisers who control their website domain. If you don't control the website, use SmartLink instead.
A visitor clicks your link inside Instagram or Facebook
The script detects the in-app browser environment
On supported journeys, the visitor can choose to open the destination in an external browser
After consent, the destination opens according to the device, app, and browser settings
Check login, checkout, campaign parameters, and conversion events
UX Note
Prompt behavior depends on the environment and user choices. Moving between browsers does not transfer a cart, login session, or cookie.
Investigate friction and test the external-browser journey
Broken login sessions
An external browser may have its own login state; sessions do not transfer
Checkout failures
Test payment selection, authentication, and return-to-store steps
Cookie blocking
Verify campaign parameters and destination conversion reporting
Pixel inconsistencies
Check Meta Pixel and GA4 against your implementation and consent settings
Slow in-app UX
Test on the devices and browsers your visitors use
Own the destination website? Apply Domain Setup once and offer eligible Instagram and Facebook visitors a consent-based browser journey without rebuilding campaign links.
Built for brands
Give every campaign a consistent native-browser path from the first click onward.
Start Domain SetupChoose the right routing approach based on who controls the destination experience.
Domain Setup is best when you own the destination website and want a website-level approach for supported Instagram and Facebook traffic. Unlike SmartLink, Domain Setup offers consent-based routing from your installed website rather than individual sharing links.
This makes Domain Setup ideal for ecommerce stores, SaaS apps, and high-traffic websites especially those running paid meta traffic. Install it once, then test the intended landing pages and complete customer journey.
With Domain Setup, there's no need to create individual redirect links or modify your marketing URLs. The solution is embedded directly into your website, offering routing on supported journeys with visitor consent.
For businesses running attribution tracking, checkout flows, or login systems, switching browsers does not transfer existing cookies or sessions. Verify the full destination journey and measurement setup. If you don't control the destination website or need link-level control, SmartLink is the better option.
Compare the two solutions by destination ownership and campaign requirements.
| Use Case | Domain Setup | SmartLink |
|---|---|---|
| You own the website | Supported | Not supported |
| Influencer / affiliate links | Not supported | Supported |
| Site-wide consent-based routing | Supported | Not supported |
| No dev access | Not supported | Supported |
| Ads, stories, bio links | Supported | Supported |
| External websites | Not supported | Supported |
Domain Setup is built for businesses that own their destination website and need a reliable, permanent solution.
Test checkout, account access, and consent-based routing for supported Instagram and Facebook journeys.
Verify UTMs, attribution, and Meta Pixel events on your intended Facebook and Instagram campaign journeys.
Offer eligible visitors an external-browser option and test sessions, cookies, and analytics.
Keep signup, login, and onboarding flows intact when users arrive from social media apps.
Get started in minutes with flexible installation options for every platform.
Works with your stack
Works seamlessly with your existing stack
Fast implementation
Choose the approach that works for you
Add InApp Redirect Script/Pixel to your site header
Domain Setup respects platform policies and user preferences. It leverages native operating system behavior to improve the browsing experience without violating platform terms of service.
Connected product suite
Use Domain Setup as the site-wide foundation, then add link-level or app-level experiences where the campaign needs them.
Create branded short links, review recorded clicks, and manage destinations after sharing.
Explore Link Shortener
For creating supported YouTube app-opening links to share in bios, Stories, emails, and DMs.
Explore YouTube App OpenerFor links to destinations you do not control that should open in the user's native browser.
Explore SmartLinkFor one branded profile page that routes every child link to a better destination.
Explore Link in BioFor opening supported mobile apps directly from social, creator, and campaign traffic.
Explore Deep LinkFor identifying supported app destinations and creating a direct app-opening journey.
Explore App OpenerExplore the platform and find the right browser-routing or app-opening solution for your traffic.
Explore InApp RedirectExplore native browser routing for Meta ads and estimate your additional monthly revenue.
Improve Meta Ads ROASCalculate current ROAS from revenue and ad spend, then compare an optional browser-routing scenario.
Calculate Meta Ads ROASCompare plans, included features, and usage limits to find the right option for your campaigns.
Compare plans and pricingFind the right setup for Meta Ads, ecommerce, creator content, and other campaigns.
Explore all use casesRead practical guides to native browser routing, sharing links, and opening content in mobile apps.
Explore BlogsFix in-app browser issues once — across your entire website.
Start free
Install Domain Setup once and give social visitors a more reliable browser journey across your website.
Start Domain SetupDon't own the destination site? See how SmartLink works
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