If you control your website, Domain Setup is the most reliable way to automatically redirect Instagram and Facebook in-app browser traffic to Safari or Chrome — site-wide.
Quick Answers
Domain Setup adds InApp Redirect logic at the domain level so brands running paid Instagram and Facebook campaigns can open ad-click traffic in Safari or Chrome instead of inside in-app browsers, often improving conversion rates by 10-30%.
Domain Setup allows you to integrate InApp Redirect directly into your website so that traffic arriving from Instagram and Facebook automatically opens in Chrome or Safari instead of remaining trapped inside restrictive in-app browsers. Once enabled, the experience works across your entire domain without requiring any changes to individual campaigns, ads, or landing pages.
Domain Setup is designed for ecommerce brands, D2C companies, and performance marketing teams running Instagram and Facebook campaigns at scale. It is ideal for businesses that want to improve conversion rates, preserve attribution, and create a smoother post-click experience for every visitor coming from Meta traffic.
You add the lightweight, asynchronous InApp Redirect pixel or script to your website's <head> section once, and it automatically detects visitors arriving from Instagram and Facebook in-app browsers. It then intelligently opens your website in the visitor's native browser, such as Chrome or Safari, creating a smoother browsing experience while reducing checkout friction, payment issues, attribution loss, and conversion drop-offs.
Choose Domain Setup when a significant portion of your traffic comes from Instagram and Facebook ads and you want every visitor to benefit from a better post-click experience automatically. It is ideal for brands looking for a domain-wide solution that opens traffic in native browsers without creating separate smart links for every campaign, ad set, or landing page. If improving conversion rates, attribution accuracy, and ROAS from Meta traffic is a priority, Domain Setup is the recommended approach.
Fit Check
Domain Setup is the strongest fit when you control the website and want Instagram and Facebook traffic to open in native browsers across the whole domain.
Domain Setup installs the InApp Redirect script directly on your website. Once added, visitors arriving from Instagram, Facebook, or TikTok in-app browsers are automatically redirected to their native browser.
If you want to open individual links in an external browser, SmartLink is the better option.
Who should use Domain Setup?
Ideal for brands, ecommerce sites, influencers, and advertisers who control their website domain. If you don't control the website, use SmartLink instead.
A visitor clicks your link inside Instagram or Facebook
The script detects the in-app browser environment
The user is prompted once to open the link in their native browser
Website loads in the native browser automatically
Cookies, sessions, and tracking work as expected
UX Note
Consent is remembered across sessions. Users won't see repeated prompts. No forced redirects — users always maintain control.
Transform in-app browser issues into seamless native experiences
Broken login sessions
Users stay logged in across page navigation
Checkout failures
Payment flows work without interruption
Cookie blocking
Track conversions and user journeys reliably across sessions
Pixel inconsistencies
Meta Pixel and GA4 fire consistently and reliably
Slow in-app UX
Native browser performance for all visitors
Own the destination website? Apply Domain Setup once and improve every Instagram and Facebook visit without rebuilding campaign links.
Built for brands
Give every campaign a consistent native-browser path from the first click onward.
Start Domain SetupChoose the right routing approach based on who controls the destination experience.
Domain Setup is best when you own the destination website and want a permanent fix for Instagram and Facebook in-app browsers. Unlike SmartLink, Domain Setup works automatically across all pages without modifying URLs.
This makes Domain Setup ideal for ecommerce stores, SaaS apps, and high-traffic websites especially those running paid meta traffic. You install it once, and it protects every page on your site from in-app browser issues.
With Domain Setup, there's no need to create individual redirect links or modify your marketing URLs. The solution is embedded directly into your website, ensuring consistent behavior across all social media traffic sources.
For businesses running attribution tracking, checkout flows, or login systems, Domain Setup preserves cookies and sessions that would otherwise break in Instagram and Facebook's in-app browsers. If you don't control the destination website or need link-level control, SmartLink is the better option.
Compare the two solutions by destination ownership and campaign requirements.
| Use Case | Domain Setup | SmartLink |
|---|---|---|
| You own the website | Supported | Not supported |
| Influencer / affiliate links | Not supported | Supported |
| Automatic site-wide redirect | Supported | Not supported |
| No dev access | Not supported | Supported |
| Ads, stories, bio links | Supported | Supported |
| External websites | Not supported | Supported |
Domain Setup is built for businesses that own their destination website and need a reliable, permanent solution.
Protect checkout flows, preserve sessions, and prevent conversion drops caused by Instagram and Facebook in-app browsers.
Maintain accurate attribution, UTMs, and Meta Pixel tracking across all Facebook and Instagram ad traffic.
Ensure influencer traffic lands in native browsers without breaking sessions, cookies, or analytics.
Keep signup, login, and onboarding flows intact when users arrive from social media apps.
Get started in minutes with flexible installation options for every platform.
Works with your stack
Works seamlessly with your existing stack
Fast implementation
Choose the approach that works for you
Add InApp Redirect Script/Pixel to your site header
Domain Setup respects platform policies and user preferences. It leverages native operating system behavior to improve the browsing experience without violating platform terms of service.
Fix in-app browser issues once — across your entire website.
Start free
Install Domain Setup once and give social visitors a more reliable browser journey across your website.
Start Domain SetupDon't own the destination site? See how SmartLink works
Brands, Creators and Influencers use InApp Redirect to turn high-intent social traffic into journeys that feel faster, convert better, and measure cleanly.
Marketing Manager
Performance Marketing Lead
Ecommerce Director
VP Digital Marketing
Growth Partner
Founder
CMO
Product Lead
Marketing Director
Director of Product & Growth
Customer Experience Lead
Marketing Manager
Everything you need to know about Domain Setup and how it fixes in-app browser issues.
