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Shubham

Shubham Saurabh

Co-founder & CEO

Or write to us at
support@inappredirect.com

Link shortener with analytics & Native Browser Routing

A URL Shortener That Does More After the Click

Create branded short links, track clicks, and update destinations from one dashboard. Give Instagram and Facebook visitors a consent-based path to your destination in their native browser, such as Chrome or Safari. Extend your reach with QR codes and stay in control of your links after you share them.

Create and manage your links in InApp Redirect Dashboard.

One link. More control.
Destination URL

yourbrand.example/collections/summer?source=instagram

Make it yours

Quick answers

What Is a Link Shortener?

A link shortener, also called a URL shortener, turns a long web address into a shorter sharing link that redirects to your destination. InApp Redirect adds branding, click analytics, QR codes, and controls for managing what happens after you share it.

What can I create?

Create short links for website destinations and QR codes for scannable sharing. Use a branded domain to keep your business identity in the address.

What can I track?

Review recorded link clicks and breakdowns by country, city, device type, operating system, and browser.

Can I change a link after sharing it?

Update the destination without replacing the sharing address. Use folders and tags to keep your links organized.

What makes browser routing different?

Shortening changes the address you share. Browser routing helps visitors continue beyond a supported in-app browser. InApp Redirect brings both into your link workflow.

Create. Share. Manage.

How to Shorten a URL With InApp Redirect

Start with your destination, choose the controls you need, and keep managing your link after it goes live.

  1. Step 01

    Add Your Destination

    Sign in to InApp Redirect and paste the complete URL of the page you want to share.

  2. Step 02

    Set Up Your Link

    Choose your available domain and link settings. Add browser routing, an expiry, or password protection for your use case.

  3. Step 03

    Share a Link or QR Code

    Copy your generated short link or create a QR code. Test the destination before sharing it in a post, email, message, or printed material.

  4. Step 04

    Track and Update

    Review recorded clicks, organize the link with folders and tags, and change its destination as your campaign moves forward.

yourbrand.example/sale

Campaigns and promotions

shop.yourbrand.example/promo

Products and collections

links.yourbrand.example/demo

Resources and demos

Custom branded domains

Build Trust With Your Own Branded Domain

Create short links that put your brand in the address. A link like yourbrand.example/sale helps people recognize your business before they click, while a clear ending tells them what to expect.

  • Connect a domain you ownUse your own domain for short links shared with customers and followers.
  • Keep your branding consistentUse recognizable links across social posts, emails, packaging, and QR codes.
  • Update the destination, keep the linkSend visitors to a new offer or resource without replacing the branded link you shared.

Create Branded Short Links With Your Own Domain

Make your sharing links recognizable before someone clicks. Connect a branded domain and use it across campaigns, content, and customer communications.

Keep Your Identity Visible

Use a domain associated with your brand instead of relying only on a generic shortening address.

Bring Consistency to Your Sharing

Use the same branded domain across social posts, newsletters, promotions, and printed QR campaigns.

Keep the Destination Flexible

Your sharing address can stay consistent while you update the page behind it.

A recognizable branded domain helps build trust before the click by showing readers who is sharing the link. Pair it with clear link labels so visitors know what to expect when they open it.

Beyond the built-in InApp browser

Help Links Open Outside Instagram and Facebook Browsers

InApp Redirect’s browser routing helps visitors move from Instagram, Facebook, and other supported in-app browsers to their native browser, such as Safari or Chrome.

Instagram Links

Share your link in Instagram bios, Stories, and direct messages so visitors can open your destination in Chrome or Safari with their consent.

Facebook Links

Share your link in Facebook posts, ads, and messages so visitors can open your destination in Chrome or Safari with their consent.

Other In-App Browsers

Share your link through other supported apps so visitors can open your destination in their native browser, such as Chrome or Safari, with their consent.

The opening experience depends on the source app, device, browser settings, and user choices. User consent is required to bypass Instagram’s and Facebook’s in-app browsers and open your destination link in the user’s native browser, such as Chrome or Safari.

Understand the clicks

Link Click Tracking With Audience and Device Insights

See how your shared links are being used. Review click activity alongside location and technology breakdowns to inform your next campaign and testing priorities.

Link Click Tracking

See the recorded clicks your links receive. Use separate links for different placements when you want to compare their activity.

Instagram StoryNewsletterEvent poster

Example placements for a campaign.

Country and City

Explore the geographic distribution of recorded clicks to identify locations showing interest.

Device Type

Understand the mix of mobile, desktop, and tablet traffic.

Operating System

Use operating-system breakdowns to guide your destination testing.

Browser

See the browsers associated with recorded clicks and check destination compatibility.

Keep the link. Update the destination.

Change Where Your Short Link Leads—Even After Sharing

Update the page your short link opens without changing the link you’ve already shared. Send visitors to a new product, the latest offer, or a moved article without replacing links in your posts, emails, or printed materials.

Refresh an Offer

Point an existing promotion link to the current offer when the previous campaign ends.

Replace a Moved Page

Update the destination when content moves to a new address.

Keep Recurring Links Useful

Use a consistent link for your latest announcement, resource, or featured collection.

One campaign. Local destinations.

Geo Targeting: Send Visitors to the Right Destination for Their Location

Use one short link for your international campaign and redirect visitors to different destinations based on their location. Connect each audience with the regional store, local offer, or landing page you want them to see.

One international campaign link

sl.inappredirect.com/exa-m-ple

Or use your branded domain

yourbrand.example/offer

InApp Redirect Geo Targeting
Visitors in United States

https://www.example.com/us/offers

Visitors in United Kingdom

https://www.example.com/uk/offers

Visitors in India

https://www.example.com/in/offers

Direct Shoppers to Regional Stores

Send visitors to the storefront for their location, where you can show the products, pricing, and delivery information relevant to their market.

Share Offers by Location

Promote different offers in different markets using the same campaign link. Choose the destination that fits each audience’s location.

Reach International Audiences

Route visitors to local landing pages with the language, content, and campaign message you have prepared for their market.

Turn link clicks into your next audience

Add Retargeting Pixels to Your Branded Short Links

Connect Facebook, Google, and custom pixels to your branded links to support retargeting campaigns. Use interest in your shared products, offers, and content to build audiences you can reach again through your advertising platforms.

Facebook Retargeting Pixels

Add your Facebook pixel to a branded link and connect link activity with your Meta advertising campaigns. Build audiences for follow-up ads on Facebook and Instagram.

Google Retargeting Pixels

Connect your Google pixel to support remarketing campaigns. Reach interested audiences again with ads that bring them back to your products, offers, or content.

Custom Retargeting Pixels

Add a custom pixel to connect your branded links with another advertising or retargeting tool you use. Keep your shared links connected to your campaign workflow.

Keep the Conversation Going After the Click

A click can be the start of a longer customer journey. Pair your branded links with retargeting pixels to reconnect with interested audiences through relevant follow-up campaigns.

  1. 01
    Choose your pixel

    Add your Facebook, Google, or custom pixel to the branded link.

  2. 02
    Share your link

    Use it in social posts, emails, and promotions that bring people to your destination.

  3. 03
    Run your retargeting campaign

    Use the audience tools in your advertising platform to plan and deliver follow-up ads.

Make your links scannable

Connect Offline Moments With Online Destinations

Use the QR code generator to give people a scannable route to your content, wherever typing a URL would be inconvenient.

Product Packaging

Connect customers with product information, setup instructions, or a relevant collection.

Events and Presentations

Give attendees a route to registration pages, schedules, slides, or follow-up resources.

Print and In-Store Materials

Add QR codes to posters, inserts, menus, or displays.

Built around your work

A Link Shortener for Marketers, Brands, and Creators

Promote products, share your latest content, or manage client campaigns with short links you can organize, track, and update in one place.

Digital Marketers

Create a separate short link for each ad, email, social post etc. Compare recorded clicks across placements to see which messages attract attention and guide your next campaign.

Affiliate Marketers

Organize affiliate links by partner or offer so you can find and update them quickly. Use your own branded sharing address or InApp Redirect’s default short links, and direct readers to the current offer when a promotion changes.

E-commerce Brands

Share products and collections using your own branded links or InApp Redirect’s default short links. Add QR codes to packaging for setup guides or product information, and update promotion links when your seasonal range changes.

Influencers

Give each sponsored Story, profile placement, or campaign its own link. Keep brand partnerships organized and review which placements bring followers to the destination.

Content Creators

Give your audience one familiar link to your latest video, podcast episode, or downloadable resource. Update the destination with each release so the link you share stays useful.

Bloggers and Publishers

Share articles and newsletters using your own branded links or InApp Redirect’s default short links, then organize them by topic or publication. When an article moves, update its short link so existing shares still lead readers to it.

Agencies and Consultants

Keep each client’s links in dedicated folders and tag them by campaign or channel. Find the right link, review its click activity, and update its destination when a client’s promotion changes.

SaaS & Tech Companies

Share links to product demos, trial pages, and release announcements. Test different landing pages with link rotation and direct international visitors to regional product pages with Geo Targeting.

Real Estate & PropTech Companies

Add short links and QR codes to property listings, brochures, and site signage. Send prospective buyers to virtual tours or project details, and update destinations when a listing changes.

Automotive Companies

Connect vehicle ads, showroom displays, and brochures to model pages or test-drive booking forms. Use Geo Targeting to direct visitors to regional offers and update links as promotions change.

Travel & Hospitality

Share links to hotel packages, tour itineraries, and seasonal offers. Route international audiences to regional booking pages and connect printed QR codes to menus, guides, or guest information.

Events & Education

Use short links and QR codes for event registrations, course pages, and learning resources. Set expiry dates for time-limited access and update destinations when schedules or materials change.

Customer stories

The results speak for themselves.

Brands, Creators and Influencers use InApp Redirect to turn high-intent social traffic into journeys that feel faster, convert better, and measure cleanly.

A true set and forget solution for anyone who is struggling with conversions on social platforms. We started seeing results within 2 days after seamlessly migrating visitors out of the In App Browser and noticed a sizeable uptick in conversion rate.

Anoop Sudhakaran

We saw the difference in the first week. Our Instagram traffic finally reached the browser experience we had actually designed—and checkout completion moved with it.

Maya Patel

Marketing Manager

InApp Redirect removed a layer of friction we had almost accepted as normal. The setup was simple, the impact was measurable, and our attribution is far more reliable.

Daniel Kim

Performance Marketing Lead

Our paid social journey now feels like one continuous experience. Customers land where they expect to, payments behave properly, and the team spends less time debugging edge cases.

Sofia Martinez

Ecommerce Director

The best part is how invisible it feels to the customer. Behind the scenes, though, it has helped us recover high-intent sessions we were previously losing.

Ethan Brooks

VP Digital Marketing

We launched it across creator campaigns in an afternoon. Cleaner journeys, cleaner data, and a noticeable lift in the traffic that actually made it to product pages.

Aisha Rahman

Growth Partner

For a small team, anything that improves conversion without adding operational overhead is a win. This has become a quiet but essential part of our acquisition stack.

Noah Williams

Founder

We were investing heavily in Meta, but the post-click experience was letting us down. Redirecting into the right browser gave that traffic a much better chance to convert.

Olivia Chen

CMO

The rollout was refreshingly straightforward. Within days, our team had better visibility into customer journeys and fewer reports of broken payment sessions.

Marcus Johnson

Product Lead

Our affiliate links finally open where customers want them to. That tiny shift made the whole journey feel faster, more trustworthy, and much easier to complete.

Priya Shah

Marketing Director

It solved a problem that sat between marketing and product for months. Now both teams can focus on improving the journey instead of explaining where it breaks.

Liam Carter

Director of Product & Growth

The conversion lift mattered, but the customer experience mattered just as much. People now get the fast, familiar browser flow our brand promises everywhere else.

Amara Okafor

Customer Experience Lead

One clean implementation replaced a collection of workarounds. It is simpler for our team and noticeably smoother for every visitor arriving from social.

Jack Miller

Marketing Manager

Link Shortener and URL Shortener FAQs

Find answers about branded and default short links, native browser routing, A/B testing, Geo Targeting, retargeting pixels, and link management.

They are two names for a tool that turns a destination URL into a shorter sharing link. InApp Redirect combines short links with branded domains, click analytics, native browser routing, link rotation, Geo Targeting, retargeting pixels, and link-management controls.

Open the InApp Redirect Dashboard, enter your destination URL, and choose your own branded domain or an InApp Redirect default short link. Add the settings you need, create your link, and copy it to share.

Yes. Connect a domain you own to create recognizable sharing links for your business. You can also use InApp Redirect’s default short links. Choose the option that suits your campaign and review your plan’s domain allowances.

No. You can use InApp Redirect’s default short links, such as sl.inappredirect.com/exa-m-ple, or connect your own domain for a branded address. A custom domain is an option, not a requirement for creating a short link.

Yes. You can edit the destination behind an existing short link without replacing its sharing address. Future visits through that link will use the updated destination.

Review recorded clicks and breakdowns by country, city, device type, operating system, and browser. For link rotators, open the Destination tab to see the exact number of recorded redirects sent to each destination URL.

Yes. InApp Redirect includes a QR code generator. Use a code to provide a scannable route to your link from printed materials, packaging, presentations, or other placements.

Yes. On Growth and Pro, set an expiry date for a temporary offer, event, or resource so you can control when the short link is available. Link expiry is available on Growth and Pro, within your plan’s usage limits.

Yes. On Growth and Pro, add a password that visitors must enter before continuing through your short link. Password protection is available on Growth and Pro, within your plan’s usage limits.

InApp Redirect’s native browser routing helps visitors open your destination in Chrome or Safari from Instagram, Facebook, and other supported in-app browsers. User consent is required, and the opening experience depends on the source app, device, and browser settings.

No. Opening a website in Safari or Chrome is different from opening content in an installed app. Explore Deep Link or App Opener for supported mobile-app destinations. Explore Deep Link or App Opener.

Folders group related links, while tags add labels describing their purpose or placement. Together, they help you maintain an organized collection as your campaigns grow. Folders and tags are available on Growth and Pro.

Use branded or default short links to organize eligible affiliate offers, and test different destinations with link rotation or Smart A/B Testing. Confirm that your affiliate program allows shortening and redirects, and preserve the tracking information required by the program.

A link rotator sends visitors from one sharing link to multiple possible destination URLs. Use it to test offers, affiliate links, or landing pages. Assign traffic percentages yourself, or rely on InApp Redirect’s Smart Redirection to manage the split automatically.

Add your destination URLs and choose how traffic should be distributed. You can set percentages manually—for example, 40%, 35%, 15%, and 10% across four destinations—or let Smart Redirection decide the split without entering percentages.

Smart Redirection chooses destinations and manages the traffic split automatically, so you do not have to enter percentages for each URL. Choose manual weighted routing when you want to set the percentages yourself.

Yes. Test different offers, affiliate destinations, or landing pages behind one short link. Use your chosen percentages or rely on InApp Redirect’s Smart A/B Testing for your link, then review recorded redirects in the Destination tab of your analytics reports.

With manual weighted routing, each click triggers a new random selection based on your percentages. Someone clicking again may reach a different destination or the same one twice; they are not kept in a fixed test group.

Manual traffic percentages describe the chance of selecting each destination on a click. They are not fixed quotas. Small samples can be uneven; as traffic grows, the observed split tends to approach your settings, but no fixed click count guarantees an exact match.

Open the Destination tab in your analytics reports. It shows the destination URLs that received traffic and the exact number of recorded redirects to each.

Geo Targeting redirects visitors to different destination URLs based on their location. Use one campaign link to send audiences to regional stores, local offers, or landing pages prepared for their market.

Yes. Configure location-based destinations with Geo Targeting. For example, the same short link can send visitors in the United States, United Kingdom, and India to the regional offer pages you select.

Yes. InApp Redirect supports Facebook, Google, and custom pixels on branded links. Connect a pixel to your link to support audience building and follow-up campaigns in your advertising platform.

Retargeting pixels connect activity on your shared links with your advertising tools. Use them when promoting products, offers, or content, then manage audiences and follow-up ads in the relevant advertising platform.

Visit the pricing page for current access options, feature availability, and usage limits. View Plans and Limits.

Put your next link to work

Bring branded sharing, click insights, QR codes, and link management into your next campaign.

Branded or default short linksNative browser routingAnalytics and link controls

Create your next short link

One link. More possibilities.

Choose your destination, add the features your campaign needs, and manage your link in the InApp Redirect Dashboard.

Create Free Short Link

View Pricing Plans

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