InApp Browsers are killing your Meta Ads Conversions?

Imagine you're scrolling through your favourite social media app on your phone, and suddenly you see an ad for a product you're interested in.

You click on the ad, but instead of opening the website in your regular web browser, the website opens up right inside the social media app itself. That's an in-app browser!

We have developed InApp Redirect to boost your social media ad ROAS and website conversion rate!

Shoppers often hesitate to buy directly from in-app browsers due to several limitations:

• No Multiple Tabs: In-app browsers don’t support multiple tabs, making it hard for users to compare products before purchasing.
• No Autofill for Forms & Payments: Essential autofill options are missing, leading to a more tedious checkout process.
• No Browsing History: In-app browsers don’t save browsing history. Many users prefer to shortlist items and “buy later,” but all selections disappear once they close the in-app browser on Instagram or Facebook.
• No Cookies: Without cookies, there’s no tracking or retargeting potential.
• No Push Notifications: Users miss out on essential alerts or reminders to complete their purchase.

Read more here, Why In-App Browsers Are Killing Your Conversions (And How You Can Stop It!)

Integration is simple. Just add our pixel/script to your website footer using either GTM or a direct script addition approach.

By ensuring smooth and efficient Native browser redirection process, our solution helps maintain user flow and satisfaction, leading to higher conversion rates and improved customer satisfaction, ultimately boosting your business’s bottom line.

We have a dedicated support team with a fast turnaround time. You can reach us at support@inappredirect.com

Yes, security is paramount. Our solution includes robust measures to prevent vulnerabilities, ensuring that all redirects are performed securely and protecting your users and your business.

Absolutely. Our solution provides extensive customization options, allowing you to define redirection approach and conditions for redirects, ensuring they align perfectly with your business requirements and user flows.

Yes, it's compatible with all technologies. As long as you can add a pixel or script to your code, our solution will work seamlessly.

We provide a UTM parameter "utm_term=inappredirect" for tracking redirected users and monitoring conversions. 

• If you run social media ads, InApp Redirect is the perfect solution for you.
• If your influencer marketing campaigns drive visitors from social media to your website, InApp Redirect is an ideal fit.
• If you share your website links on social media platforms like X or LinkedIn, where majority of the users are on mobile apps, then InApp Redirect is the right choice.

Yes. InApp Redirect retains all UTM parameters when redirecting users to external browsers. This ensures that campaign-level attribution remains intact, and your Meta Pixel can still track conversions accurately.

Absolutely. You can install the InApp Redirect script on your root domain. Once installed, users who land on your domain from apps like Instagram or TikTok will be automatically redirected to their native browser. Just ensure all links are hosted on your root domain, as third-party links won’t be covered by the redirection.

No. All UTM parameters are preserved when users are redirected to the external browser, along with an additional inappredirect parameter for better attribution.

Yes. We include platform-specific metadata as part of the redirection process, helping you identify which app the user came from and what browser they were redirected to—ensuring full visibility in your analytics.

Yes. Our script detects in-app browser usage and prompts the user to continue in their default browser.

• On Android: Consent is asked once per session.

• On iOS: Consent is asked once and remembered for future visits.
  If the user selects "CONTINUE," redirection happens seamlessly. If they choose "CANCEL," they remain in the in-app browser but can still switch later using a provided widget.

InApp Redirect is engineered to comply with OS-level behaviors. While iOS and Android both enforce consent for opening external browsers, our system ensures that once consent is given, redirection happens consistently. Variability in other tools often stems from not handling OS prompts correctly or missing UTM data, which our solution avoids.

No. Our system ensures that the user's initial landing happens inside the in-app browser, where the Meta or TikTok pixel is triggered. After that, users are prompted for redirection. Because pixel firing happens before redirection, all tracking and retargeting remain intact. UTM parameters are preserved to maintain conversion attribution.