# Meta Ads ROAS Calculator

> Calculate current Facebook and Instagram ads ROAS from revenue and ad spend, then optionally compare a native browser routing scenario.

- [Canonical HTML page](https://www.inappredirect.com/meta-ads-roas-calculator)
- [InApp Redirect LLM index](https://www.inappredirect.com/llms.txt)

## Calculate current ROAS

Enter attributed monthly Meta ad revenue and ad spend for the same period and attribution window. ROAS = revenue ÷ ad spend. For example, $100,000 revenue divided by $50,000 ad spend is 2.00x ROAS. Revenue can be zero; ad spend must be greater than zero. ROAS measures revenue relative to ad spend, not profit.

## Optional browser-routing scenario

In step two, enter monthly visits, average order value, redirect success rate, and relative conversion improvement. Baseline conversion rate is derived from the revenue entered in step one divided by visits × average order value. Invalid assumptions implying a rate above 100% must be corrected before displaying a scenario.

The scenario reuses the existing additional revenue calculator, including its browser breakdown and monthly plan estimate. Only successfully redirected visits receive the conversion improvement; remaining visits retain the baseline rate. Conversion rates are capped at 100%. Ad spend stays unchanged. Current and scenario ROAS are displayed separately from monthly plan ROI.

With $100,000 baseline revenue, $50,000 spend, 100,000 visits, $50 order value, 30% redirect success, and 20% relative conversion improvement, scenario revenue is $106,000 and scenario ROAS is 2.12x. This is an estimate, not a guaranteed outcome.

## Related resources

- [Improve Meta Ads ROAS](https://www.inappredirect.com/meta-ads-roas/index.md): Understand native browser routing and campaign tracking.
- [Domain Setup](https://www.inappredirect.com/domain-setup/index.md): Website-level native browser routing.
- [SmartLink](https://www.inappredirect.com/smart-link/index.md): Routing for destinations you do not control.
- [Pricing](https://www.inappredirect.com/pricing/index.md): Compare current plans.